Saturday, April 11, 2015

Japanese Cosmetic Company KOSÉ enters Indian market with the launch SPAWAKE

Pictured Above : The complete KOSÉ Spawake range!
New Delhi, India, 10th April 2015 – KOSÉ Corporation announced the launch of new skincare brand Spawake. It makes its entry in the Indian cosmetics market under the local Indian operating company KOSE Corporation India Pvt. Ltd. The Spawake portfolio will include 7 product variants & 13 SKU’s marketed at Indian women and available at urban supermarkets, mainly in Delhi NCR, and the online e-commerce website.

Founded in 1946, KOSÉ Corporation is one of the largest beauty & cosmetic companies of Japan. Till date, KOSÉ’S overseas business has focused on the export of brand products that are established in Japan. However with the launch of Spawake, KOSÉ has optimized the product as per local conditions, in this case developing new products to reflect Indian culture and market character characteristics, manufacturing the products in India and supplying them through appropriate local channels.

KOSÉ positioned overseas business expansion as a growth driver in the medium-term business plan starting FY2012. As part of this strategy, KOSÉ selected India as a new market with future potential and established the local operating company KOSE Corporation India Pvt. Ltd. in October 2013. The local company has since been preparing to enter the Indian Cosmetic Market.

With the start of sales in India, KOSÉ will now be operating in 25 countries and regions and will continue to work to expand its global presence across countries such as - China, Taiwan, South Korea, Hong Kong, Macau, Thailand, Singapore, Malaysia, Indonesia, Myanmar, Vietnam, Cambodia, Laos, US, Canada, Australia, Italy, UK, Germany, France, Spain, Belgium, Norway, Denmark, and India

Commenting on the Indian strategy, Mr. Takashi Nomura, Director & CEO, KOSE Corporation India Pvt. Ltd. said, “KOSÉ has always stood up for ‘Wisdom and Beauty for people and the earth’ and the decision to enter India is just an extension of that philosophy. We are extremely delighted in having the opportunity to bring spa like indulgence at home. Spawake is an expression of KOSÉ commitment to bring sea deep beauty to every Indian woman and we look forward to receiving tremendous response.”

Spawake is a skincare cosmetics brand developed independently by KOSÉ to meet the needs of, and growth potential in the Indian cosmetics market. KOSÉ leveraged its technical development capabilities and brand marketing expertise built up over many years to develop this product range. Based on the concept of refreshing and revitalizing the skin for a fresh, after-spa glow, the Spawake range will be marketed at women in their 20s and 30s living in urban areas, particularly in the capital Delhi. Reminiscent of Japan, all the products contain an extract of Japanese kelp (Laminaria Japonica) and sea salt, which are commonly used marine cosmetic ingredients. By protecting one’s skin against UV rays, drying and the harmful effects caused by environment, the products cater to urban women fighting daily environmental stress.
Aditi Rao Hydari, the beautiful brand ambassador of Spawake!
The brand has appointed Bollywood actress - Aditi Rao Hydari, as its brand ambassador. Speaking on her association with the brand, the actress commented saying, “It’s a privilege to be associated with KOSÉ and to be launching Spawake in the country. The products define a winning combination for me, fusing traditional techniques with advanced Japanese skin care technology. Using natural ingredients from the sea, these products are perfect for urban women with a busy schedule. Japanese women are admired world over for their skin and hair and it’s exciting to be a part of a brand that aims at bringing some best kept beauty secrets, known for centuries in Japan, to Indian women”

KOSÉ will initially launch a moisturizing and a whitening line to satisfy strong demand for these types of products. Together, these two skincare lines will provide a series of two types of facial cleanser, four types of moisturizing cream, and one cream face pack. Spawake plans to launch products under these key categories:


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  3. Fundamentally, the natural cosmetic products are typically more secure and contain not very many chemicals contrasted with the simulated ones.Organic Beauty Products



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