Tuesday, September 29, 2015

British Paints- Deewaron Se Dil Tak!

Founded in 1919, British Paints is long established brand in the paint manufacturing industry. They entered India in 1947, and have been industry leaders ever since. Their span across India is also very impressive, with over 12,000 channel partners that are tied up with 48 branch offices across the nation. Their manufacturing centers in UP and J&K, produce high quality coatings, ranging from simple residential use, to proper industrial grade material. British Paints endeavors to serve its customers with top of the line coating solutions, backed by committed teams of professionals across all functions. It is one of the most preferred names in the paints industry and their experts provide guidelines and tips for beautiful home interiors through their website.

Recently, they also ran a very successful campaign to push their newest innovations into the limelight. The campaign, dubbed as "Missed Calls" (#MissedCalls on twitter), saw a wide array of participants from all corners of the twittersphere, summing up various funny, confusing, (and often insane!) reasons that people give, then they leave someone the infamous "Missed Call". Some of the most outrageous ones were "Just checking if your number works...", "Called by mistake... but now that you're here...", and of course "Oops! Signal issues!". Needless to say, we had a good long laugh when doing this campaign.

They also released a commercial to go with the campaign , which was further thrown into public view as the video spread like wildfire over social media channels, throughout the day.  The “JAAN KI DAS” TVC is quite fun and exciting. It revolves around having beautiful dream house with mesmerizing walls. 3 modern day women giving missed called to an unknown person “Jaan”. Know why and who is Jaan by watching this ad.

P.s- Sponsored Post

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